Effortless GDPR Consulting Profits Review – How Offering a Free ‘GDPR Audit’ Is Landing $3,000 Per Month SEO Clients – By Luther Landro
Want a sneaky way to get your foot in the door with local business owners and book them as high fee consulting clients? Then you need to hear the surprising story on how I’ve been using the new GDPR laws (that have been all over the news lately) to land $3,000/month consulting clients like clockwork.
This approach uses a cold ‘legal warning’ email that scares biz owners into accepting a free GDPR audit. I’ve been seeing a 70% response rate to this offer and using a ‘complementary SEO site scan’ to book them as $3,000 per month SEO clients (closing rate of 1 in 10, locked into annual contracts).
A 70% response seems unheard of in the consulting world, yet it makes perfect sense when you consider that GDPR is all over the news. There is a lot of confusion and fear as to what it means for US business owners, AND no one is approaching smaller local businesses about this potential liability.
Read on to learn how YOU can use the same email sales strategy I’ve been using to land BIG checks every month from clients, locked in for a full year. Here’s why this is a BIG deal for biz owners: On May 25th, 2018 a new law has gone into effect called the General Data Protection Regulation or GDPR. This law puts strict requirements on how a business handles their customers data and businesses may face fines of 25 million or 3% of their revenue (in fact Google and Facebook are facing fines of up to 9 billion on the very first day).
Businesses across Europe have been scrambling for months to make their websites compliant, while US based businesses are left guessing at what this law means to them, and if they can be held liable for damages. I’ve received several emails from US based consulting clients about it, and a quick search of industry forums like Reddit and Small Business Forums reveals that biz owners are looking for answers about potential liability.
How GDPR privacy laws affect US businesses:
- The US has an agreement with the European Union on law enforcement. This means all of the European privacy laws can be enforced on US businesses and they are facing fines if their website is not compliant.
- Now since the EU considers IP address to be ‘Personal information’ the visitor doesn’t even have to purchase anything… Just browsing the website’s front page is sufficient to expose the website owner to GDPR’s authority.
- Bottom line: US businesses are at just as much at risk as European businesses to this new privacy law.
- An entire industry has sprung up overnight to help businesses around the world comply with these new regulations. Many of the big tech companies including IBM and Microsoft are charging fortunes for ‘GDPR compliance services’:
- Small business owners are left uninformed about the risks they face with this law, and no affordable option to help them get compliant.
- This need in the market creates a massive opportunity for local consultants to come in and provide the security that small businesses need. (The Verge reports that 90% of businesses are not GDPR ready).
- Pro Tip: Blocking EU Traffic Is Not Enough
- Simply blocking web visitors from the EU doesn’t stop any European citizen who is visiting the states from browsing your website (especially a problem in New York, Miami, Chicago or any other euro-tourist heavy city). PLUS European citizens are using VPNs to hide the fact that they are browsing from Europe (Since many American news site have been blocking EU traffic) and if they land on your or your clients site, then you are held liable for the information that is collected.
Sending an SEO report with their GDPR audit was a MAJOR breakthrough…
- The client was thrilled to not only receive their free GDPR checklist, but also a comprehensive SEO report that outlined how to get their site to first page of Google. He was so impressed with all the work I was doing for free, that he immediately signed up for my monthly SEO program at $3,000 per month (I threw in GDPR compliance as a complementary bonus.)
- The surprise SEO scan is a generated report that points out all the things a biz owner needs to do to their site to achieve first page ranking. It takes about 5 minutes to generate online and uses this free value to sell clients on a $3,000 package to have all the work ‘done for them’ every month. The best part is, the agency I use to generate these reports will do the work at a fraction of that $3,000 fee and GUARANTEES first page results for your client.
- I’ve been using this SEO scanner for years to book my SEO clients, but I’ve never had results like the ones I’ve been getting by first offering a GDPR audit. In hindsight it makes perfect sense: Getting their attention with a free GDPR audit makes you stand out from every other agency that is only pitching SEO.
- Offer the biz owner a free GDPR audit to build rapport and give them the surprise bonus of an SEO ‘audit’ as well. Seeing all the work you’ve put in not only builds trust and confidence in your service but makes them feel obligated to hire you (based on a well-known concept in sales persuasion: Reciprocity).
- Since that time, I’ve been including an SEO scan along with every GDPR audit I send back to prospects which have been closing $3,000/month clients (locked into annual contracts) ever since. The sale is practically closed once the clients see all the value you have provided them.
- As I mentioned before, all the SEO work is handled by an SEO reseller so you can focus on booking more clients and building your recurring monthly income rather than working on servicing them.
- After spending the past few months perfecting this method, I’ve gotten the entire sales funnel down to a series of copy-paste emails that I use on every business that gets approached.
- This system is so effective, I’ve decided to package it up into a done-for-you program that anyone can use to book $3,000 monthly clients for their business. After all, 90% of businesses in the US are NOT GDPR ready which means there are far more clients out there than there are consultants who can ever help them.
Here’s a peak at everything I’ve included in The Effortless GPDR Consulting Profits course:
First, you’re getting all of my copy-paste email templates that take you from first contact with a potential client, all the way to closing the sale and locking in your payments:
- The original ‘shock and awe’ email that sells free GDPR audits with a 70% response rate – This simple email stops the business owner cold as soon as he sees the subject line. They will skip every other email in their inbox to read through the sales message and give you an immediate response (you can see replies in as little as an hour after you send it out IF you send it at the right time of day… Details inside the course).
- Copy & Paste email templates for the entire sales funnel – Every step in the sales process is handled for you with these email templates. From the initial cold email to a local business owner, handling any objections, closing them on paying $3,000 monthly, to congratulating them on their purchase and upselling additional bonuses. Avoid all the mistakes most rookies make that KILL their chance of a sale by using a proven sales pitch that takes you through the ENTIRE process from start to finish (MOST sales training only helps you generate leads, but leave you hanging when it comes to closing the deal.)
- LinkedIn and Facebook versions of all sales materials – Get an immediate response from a business owner by messaging them directly through their social media account (PLUS my secret source of finding the biz owners personal social media accounts). Facebook can give you an immediate response from the business or use LinkedIn’s “Inmail” service to guarantee that your message is read by your target.
- How to land a $3,000 monthly client for every $400 you spend in direct mail – I’ve included a direct mail formatted version of this cold email pitch that has an even higher closing rate than sending it via email (email has the highest response rate, but direct mail has the highest closing rate.) You can do this from your kitchen table or use a direct mail service to handle the mailing for you. Just copy and paste the sales copy I’ve provided you into the online form, and the company will handle all of the printing, mailing, tracking, for a small fee.
- BONUS: Email rebuttal book for every way a client can say NO – Turning every NO a client gives you into a YES is the secret to selling any service. Only about 10% of the clients you book will sign up without asking questions or giving a rebuttal to your sales pitch. Handling these questions and objections allows you to close the other 90% and is what separates successful consultants from the one’s who are constantly struggling to find the ‘low hanging fruit’ clients. I’ve included a complete rolodex of excuse busters that will help you overcome any objection and close more sales including
Effortless GDPR Consulting Profits by Luther Landro is very very proffesional product – Learn how to get paid by biz owners who need to comply with the EU’s new data protection laws…Get Effortless GDPR Consulting Profits now…
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